Young American brands have become more relevant than their legacy French competitors, according to some Gen-Z customers at a ...

Gen Z and millennials spend around three times as much as baby boomers do on fitness, according to data from Bank of America.

These and several other lasting internet trends and IRL movements of the 2010s were born not on Twitter, on Facebook, or in ...

As Generation Z is entering the workforce, it is prompting companies to adapt, evolve, and innovate, creating a new paradigm ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

This mistrust is all the more ironic considering that Gen Z has come of age in a technologically dominated world.

From clothing trends to generational perspectives, Gen Z'ers and millennials have been open about their differences — and sometimes, those discussions have become heated. But despite these divides, we ...

As my friends buy houses and start families, why am I at Abba Night with a 24-year-old in a faux-fur head wrap?

Deja Foxx, the 24-year-old activist vying to represent Arizona’s Seventh District, discusses how Democrats can resist Donald ...

As Gen Zers opt for flats and sneakers, they can't fathom the idea of wearing six-inch heels all night and dancing away—but ...

In an era saturated with social media platforms and personal-brand building, you might expect a steep rise in the average ...

According to a new report, the Gen Z population is helping Tumblr revive its popularity, and the platform is following up ...