Market-research data shows around 32% of the Seattle area's adult population are millennials, the highest share among the ...

Despite recent improvement, Trump’s popularity with Gen Z remains far below his second term high. Overall approval ratings ...

One of the researchers said that the findings are especially relevant in high-stakes contexts like eyewitness testimony.

In my years observing the rental real estate industry in Canada, it's been clear that each generation brings its own values, ...

Gen Z is starting to drink more alcohol, but data shows they feel the need to prepare an excuse if they're not indulging.

Gen Z is making more money, adjusting for inflation, than previous generations at their age, but their dollars aren’t going ...

Once touted as a better investment than gold, the prized Birken bag no longer has the same COVID-era appeal at auction, ...

Sabrina Carpenter, Tate McRae and Addison Rae’s music is influenced by the superstar who shot to fame before they were born.

The Roblox 2025 Replay also notes how the "67" trend and KPop Demon Hunters often spiked in popularity on the platform; there ...

The Creator League attracts millions of Gen Z viewers by breaking every rule about distribution, control, and competition.

The cohort that popularised ‘situationships’ and ‘nanosh­ips’ is now repudiating both for companionship and commitment writes.

Gen Z enters the workforce with little experience and often surprise managers with their expectations. But they are the ...