The ad by MullenLowe Lintas sheds light on the importance of sharing household responsibility by leveraging the cultural ...

Vim’s latest campaign, Equal Vows, takes a fresh look at household equality with film couple Rajkummar Rao and Patralekha Paul Rao. Tackling the age-old divide in domestic chores, the campaign ...

Created by MullenLowe Lintas, the campaign promotes chore neutrality by leveraging the cultural significance of wedding vows ...

From what is understood, the campaign’s ad film portrays a young couple, Isha and Nimit, who host Rajkummar and Patralekha ...

Bollywood star Rajkumar Rao & wife Patralekha take a sacred dip at Maha Kumbh 2025 in Prayagraj! From Kajol's sister Tanisha ...

Rajkummar Rao and Patralekha are in Mahakumbh 2025. Speaking to the media, Rajkummar confirmed that they would be taking the ...

The data on the percentage of schools complying with pupil-teacher ratio norms as specified in the RTE (Right to Education ...

Vim, one of India’s dishwashing brands, has launched the ‘Equal Vows’ campaign featuring Bollywood actors Rajkummar Rao and Patralekha Paul Rao. The initiative aims to challenge traditional ...

Bollywood actor Rajkummar Rao and wife Patralekha visited the Mahakumbh Mela to take a holy dip at Triveni Sangam. Staying at ...

Both Rajkummar Rao and Patralekhaa have piqued curiosity amongst fans as they hinted about a "very special" thing in the ...

Patralekha, Rajkummar Rao, Kriti Kharbanda, Surveen Chawla, Arjun Rampal, Rasika Dugal, Rana Daggubati, Daggubati Venkatesh, Sayani Gupta, and Rajesh Telang were among the many stars who graced the ...

The writer focuses on development issues in India and emerging economies. She can be reached at patralekha.chatterjee @gmail.com.