Pop Mart founder and CEO Wang Ning became one of the 10 richest billionaires in China by net worth riding on the Labubu mania ...

Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

Olympic gymnast Simone Biles to Inter Milan player Marcus Thuram, here are the famous athletes who like to collect Labubu dolls.

Local shops, such as One Of Us Comics in Henderson, have picked up on the world’s Labubu obsession – and began keeping them in stock. Toy expert Steve Johnston weighs in on Labubu-mania in Las Vegas.