(AI) and machine learning (ML) technologies integrated across Apple’s devices and services. This AI-driven system is designed to create a more personalized, intuitive, and efficient user experience.

Apple makes every effort to apply its newest software features and designs to all of its products to keep thing as seamless ...

Analysts see it coming anyway. The analyst community's current 12-month consensus price target for Apple stands at $253.71 ...

WWDC 2025 is where Apple will showcase the latest iterations of software interfaces for the iPhone, iPad, Apple Watch, Mac, ...

Now we know that June 9 is the day Apple will kick off WWDC 2025. I’ve been covering WWDC since before Steve Jobs came back ...

What if we're considering the Apple Intelligence problem backwards? Apple’s AI plans seem to be in shambles. It over-promised ...

But the iPhone 16 Pro Max isn’t a better AI device than the two-year-old iPhone 14 Pro because both can use third-party AI ...

Apple is finally readying an update to its smart speakers. Here's what's probably coming in 2025 to the new HomePod mini 2 & ...

OpenAI landed in headlines for its splashy partnership with Apple. The iPhone maker’s Siri assistant would tap OpenAI’s ...

Apple has announced that its Worldwide Developer Conference will kick off on 9 June 2025. Last year’s question if WWDC would bring an AI-powered version of Siri remains open.

Apple has finally revealed the official date for the WWDC 2025 event, which will take place from June 9 and run till June 13.

If you’ve been interested/enthusiastic about China’s DeepSeek AI, you’re not alone – Apple CEO Tim Cook also seems impressed with the tech, which he calls “ excellent ” – though he fell short of ...