We asked industry voices if PR agencies are still just amplifiers, or if they’re taking a front-row seat in shaping ...

Mastercard’s Ahmed Abdel-Karim tells Campaign Middle East how Mastercard is using esports to connect with MENA audiences.

Phillipa Harrison joins RAKTDA as CEO effective immediatel. She was formerly the Managing Director of Tourism Australia.

The Athar TVC, created in partnership with Media Turtles and Whizz Film, is rolling out on MBC1 and Al Arabiya, part of MBC ...

The WonderWomen of WonderEight share what it means to be a woman in advertising. Turns out, it’s more powerful than we ...

Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. These are the picks for ...

Harbi, CEO of Acquaint Communications in Saudi Arabia, shares her view on advertising from the lens of women in the Saudi ...

In his new role at TEAM LEWIS, Teddy Abdelnour will oversee the development and execution of integrated marketing strategies.

PromptZero is a simple, copy-paste AI prompt engineered to reduce the carbon emissions of language models such as ChatGPT, ...

The promotions come as HAVAS Middle East aims to evolve into a fully integrated communications network across the region.

The agreement between Diriyah Company and SRMG aims to set the stage for closer cooperation in media, marketing, and cultural ...

The Manchester City video series combines Omar Marmoush’s Premier League Goal of the Season with Etihad destinations.