Terry Kane, Managing Director Middle East & Africa, The Trade Desk on how retail data presents tremendous opportunities for both in-store and online advertising.

Creative agency Awkward Ads has partnered with Mountain Dew and Doritos to launch a new campaign aimed at capturing the spirit of Gen Z in Iraq. Awkward Ads was tasked with creating a campaign as bold ...

Dubai-based PR agency, POP Communications, announces the promotions of Edward Priyan to Junior Account Manager and Anugraha Emy to Senior Account Executive.

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. According to WPP’s global agency, The&Partnership, ad fraud was ...