Learn how to speak the same language as your CFO, take more control over your value-creation plan, and build influence over your budgets. People, Teams and Skills, Strategy and Evolution In a world ...

Explore how marketers can build trust and influence at the top table and enhance marketing’s strategic and commercial impact. In a world increasingly reliant on digital customer journeys, marketers ...

If you haven’t checked it out already, our UK Agencies Benchmarking Report is chock-full of insights about the B2B industry. And if you’re looking for the marketing agency that has gone through the ...

Discover how bold creativity and strategic storytelling transformed Allica Bank’s brand in the award-winning “Get Your Money Hat On” campaign. This exclusive case study reveals how Rooster Punk helped ...

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Monica Kumar, EVP and CMO of Extreme Networks - a leader in cloud networking. Monica Kumar talks through her engineering ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Fostering a truly inclusive business means creating an environment where every individual feels valued, safe, and heard. Hannah Stringer, Marketing Director at Moneypenny, emphasizes the importance of ...