Media professional Sukriti Gupta has joined Consumer Collective as an investor and advisor. This early-stage fund is focused ...

Vishal Singh, Country Head India, Xapads Media, writes that contextual advertising lets brands be present in the moments that ...

After years of speculation and stalled negotiations, Madison’s stake sale talks may finally be approaching a decisive close ...

Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of marrying cultural insights with technology ...

Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world ...

The ‘Gangoogly’ ad with Sourav Ganguly, produced by Bare Bones Collective for Google, is a nostalgic tribute to cricket ...

Phanimohan Kalagara, Global CTO of Gracenote, speaks on leveraging AI-driven metadata to revolutionize media discovery, contextual advertising, and global content personalization ...

MIB minister Ashwini Vaishnaw interacted with national as well as regional news media ahead of the Waves summit ...

Debjyoti Dutta has been appointed as Chief Commercial Officer (CCO) & VP of South-East Zone at Maruti Suzuki India. Debjyoti ...

Luxury menswear house Madhav Agasti has unveiled its latest sartorial masterpiece: “Delhi x Mumbai”, a bold exploration of ...

Aakash Educational Services has launched a bold new brand campaign in partnership with Sideways. This campaign challenges the ...

Facebook founder Mark Zuckerberg has been concerned about the social media platform losing out on cultural relevance, media networks said quoting internal mails that date back to April 2022. The ...