Till then, it is the Wild West.” As AI continues to redefine the creative playbook, one thing is clear—the future of advertising will not be human versus machine, but human and machine ...

We're well into 2025, and if there's one clear lesson emerging, it's that even the smartest algorithms can't rescue a poorly ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

In today’s fast-paced digital marketing landscape, artificial intelligence (AI) is revolutionizing how advertisers opt ...

I wondered,” she writes in Searches, her new collection of essays on AI technology, “if Sam Altman’s machine could do it for ...

Namely, can AI ever possibly be creative? The race toward AGI ... though dismissing AGI as “more of a marketing term,” still predicts AI systems “better than almost all humans at almost ...

The creative thinking process remains the hallmark in advertising despite the emergence of technologies. Agency leaders concurred that advanced technologies like artificial intelligence (AI ...

Ian Blaine, SVP of innovation & insights at Brightcove, predicts AI will become complementary to human creativity ...

Create Smarter. Scale Faster. Connect Deeper. with IMAGENLY AI Creative Agency Let’s be honest — content creation today is ...

Marketing Architects is an All-Inclusive TV agency that rebuilt the traditional agency model to help brands drive profitable growth. Founded in Minneapolis, Marketing Architects has spent more than 25 ...

Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...

National Association of Broadcasters Show wrapped last week in Las Vegas, following a busy convention that attracted an ...