An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

As consumers delegate more tasks to AI -- like shopping, research and decision-making -- AI itself is becoming the consumer.

The biggest cloud tech companies, including and especially Amazon Web Services, Snowflake, Databricks and, of course, the ...

I also noted that executives who work in ad tech always refuse to admit that advertising actually slows down web pages. Two ad tech execs took me to task on Twitter, arguing that publishers are ...

On one hand the phasing out of third-party cookies means it must leverage new approaches to gaining user insights. But on the ...

A recent ad tech report from Epom suggests that the medium rectangle ... Video ads, dynamic ads based on HTML5, small rectangles (180×150), and mobile banners (320x50) are just a few examples of ...

This integration into daily life gives audio a distinct advantage over visual ad formats. Unlike video (or even print), which ...