Everyone can now use ChatGPT's image generation tool. ChatGPT's image generation tool rolled out to free users this week — ...

Adtech and martech must converge to meet rising customer expectations for seamless, omnichannel engagement. Learn why integration is no longer optional.

Roblox is expanding its programmatic ad offering through a new integration with Google Ad Manager, the gaming company ...

AI has changed everything. Though the ad industry has often been breathlessly excited, there’ve been gripes along the way, ...

Grocery executives are seeing the value of investing in retail media to meet the moment of the boom and transform their customers' shopping experiences.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google ...

An overview of the advertising technology (adtech) industry and relevant US and EU privacy laws, including the Federal Trade ...

Mahesh is also the former president and CEO of the US Green Building Council (USGBC), and played a significant role in ...

AppLovin has outperformed competitors like Unity and large tech firms by capturing significant market share in the mobile app ...

Conversation about monetization is so nuanced that after a decade of writing on this topic, I am still looking for meaning where there may be little to find. Essentially, what I've come to understand ...

An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

Saurabh Mittal is a data scientist with a specialization in advertisement technology. He is particularly proficient at ...