The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale ...

AdTech startup POCKLA has today announced it has raised £1.6 million to scale its proprietary AI-powered content strategy and ...

An overview of the advertising technology (adtech) industry and relevant US and EU privacy laws, including the Federal Trade ...

A new call from Capitol Hill is putting ad tech accountability under the microscope—again.

Data collaboration and strategic partnerships are driving marketing performance, optimizing ad spend and unlocking measurable ...

Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...

Adsterra, a global advertising network, took a groundbreaking step by launching World AdTech Day — the first-ever dedicated celebration for ...

OzTAM today announced Nexxen DSP – the demand-side platform (DSP) within Nexxen’s unified tech stack – as the latest DSP ...

We came across a bullish thesis on Natural Resource Partners L.P. (NRP) on Substack by Pound the Rock Investing. In this ...

An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. This first article focuses on Casie Jordan, Senior Vice President of ...