The latest new Epic Universe merchandise includes How to Train Your Dragon - Isle of Berk plush, Toothless cosplay items, and ...

Tons of Squishmallows and licensed plushies are on sale, including Pokémon, Disney, and even Avatar: The Last Airbender collaborations.

Sales from the Monsters toy line, which Labubu is part of, accounted for 23% of Pop Mart's $1.8 billion annual sales in 2024.

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