The biggest cloud tech companies, including and especially Amazon Web Services, Snowflake, Databricks and, of course, the Google Cloud Platform, are investing heavily in their own ad tech and ...

as rivals Instacart and DoorDash continue their race to build business partnerships with grocers and capture ad dollars. The two San Francisco-based food delivery tech companies made separate ...

Is AI in ad tech really all it's being promoted to be? Shirley Marschall takes a look... AI is being sold as the ultimate solution to ad tech’s biggest challenges ...

Ad tech has one obsession: personalization. More curation, more identity solutions, more signals, more AI-powered everything (creative, targeting, content). All to deliver better ads to people.

I have built systems to bring together all the touchpoints of a campaign-from the first instance of an ad view through purchasing. This lends context to why some campaigns perform better than the ...

with Tech down seven at the break, Williams was just 2 of 12 from the field and 1 of 7 from 3-point range. That didn't matter to the Red Raiders. They needed their headstrong leader to push them home.

David Porter will continue to lead data, insights, and research. Jill Steinhauser will ad tech and operations across the U.S. Warner Bros. Discovery revealed that Greg Regis, a longtime sales ...

Regulators and even big tech are also increasingly banging the privacy drum. So the ad tech sector now finds itself between a rock and a hard place. It must find new ways forward while also navigating ...

SAN FRANCISCO — Darrion Williams hit the game-tying 3 in regulation and the game-winning bucket in overtime to lift the Texas Tech basketball team to an 85-83 win over Arkansas in the Sweet 16 ...