The biggest cloud tech companies, including and especially Amazon Web Services, Snowflake, Databricks and, of course, the Google Cloud Platform, are investing heavily in their own ad tech and ...

as rivals Instacart and DoorDash continue their race to build business partnerships with grocers and capture ad dollars. The two San Francisco-based food delivery tech companies made separate ...

In May 2024, the website of ad-tech firm Kubient touted that the company was "a perfect blend" of ad veterans and developers, "committed to solving the growing problem of fraud" in digital ads.

A whole category of ecommerce ad tech companies and commerce-focused agencies began as Amazon service providers. Later, many branched into “marketplaces,” such as Walmart or eBay. But there still ...

Is AI in ad tech really all it's being promoted to be? Shirley Marschall takes a look... AI is being sold as the ultimate solution to ad tech’s biggest challenges ...

Ad tech has one obsession: personalization. More curation, more identity solutions, more signals, more AI-powered everything (creative, targeting, content). All to deliver better ads to people.

I have built systems to bring together all the touchpoints of a campaign-from the first instance of an ad view through purchasing. This lends context to why some campaigns perform better than the ...

with Tech down seven at the break, Williams was just 2 of 12 from the field and 1 of 7 from 3-point range. That didn't matter to the Red Raiders. They needed their headstrong leader to push them home.

This has been a busy week, from safer online spaces to secret tech battles and industry shake-ups. Also, in today’s MadTech Daily, we dive into major acquisitions at Omnicom, the world’s first AI ...

David Porter will continue to lead data, insights, and research. Jill Steinhauser will ad tech and operations across the U.S. Warner Bros. Discovery revealed that Greg Regis, a longtime sales ...

By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 hours 43 min ago By Ad Age Staff - 9 months ago ...