After 51 years supporting fighters and survivors of breast cancer, A Fitting Place has undergone a remodel they hope will ...

A new Nike sports bra fitting experience has opened in Florida and NYC, and I got the scoop on the service and brand's latest innovations. Photo: Courtesy of Nike / W+G Creative I’ve been flat chested ...

You better bra-lieve it. Whether you’re spilling out, straps are slipping down or feeling the band cutting off your circulation, many know the feeling of wearing an ill-fitting bra. However, Bendon ...

SAN FRANCISCO--(BUSINESS WIRE)--ThirdLove, the women’s bra and underwear company that disrupted the lingerie industry, announced today the launch of the Company’s first experiential retail store ...

ThirdLove, the direct-to-consumer lingerie and underwear retailer, is opening its first experiential store in New York City on July 24. The store will stay open until the end of 2019, according to a ...

Forbes contributors publish independent expert analyses and insights. Brin is a Toronto-based contributor who covers physical retail. This article is more than 2 years old. Inside ThirdLove's Tysons ...

When Liz Rietz co-founded Bleuet just six years ago, she wasn’t chasing fashion trends or even celebrity endorsements. Rietz ...

Let’s start with why it’s so difficult to find the right size bra. First, not all breasts are created equal. Some women need more support than others, some need a little lift, and some need a little ...

Virgie Tovar: What led to the move toward extended sizing? Ra’el Cohen: From the beginning, we knew the status quo in bra sizing just wasn’t working. It’s one of the reasons we invented half cup sizes ...

I remember going to get measured for my first bra in the 1990s. It was in Marks and Spencer, of course, the retailer has had a firm hold on that particular market for decades, and I absolutely cringed ...