I know we’ve been told that EVs are the future, but when you take a step back from this American vision that a car is necessary, you’ll see that massive companies like Apple should be focusing ...

Apple reportedly poured more than a billion dollars into researching it over the span of a decade, and thousands of employees ...

Yoffie, David B. "Apple's Future: Apple Watch, Apple TV, and/or Apple Car?" Harvard Business School Teaching Note 716-473, June 2016.

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