Appetite Creative's Jenny Stanley makes a case for how connected packaging engages with consumers and builds lasting brand ...

Holiday rewards clean execution, but market leadership belongs to brands willing to treat the busiest season as an innovation ...

From mass brands introducing elevated product lines to premium-first players widening their reach, the year stood out for how premiumisation cut across income cohorts and geographies ...

The modern engagement ring buyer has different values than buyers from previous decades. Diamond shoppers today are informed ...