Fooling pressured fish takes more than picking the right lure. It takes understanding how fish respond when they’ve been...

When fish have been hammered by pressure and won’t touch the usual offerings, you need lures that get bit... The post Lures ...

PROBE is a smart sensor weighing only 0.2 oz (7 grams) that provides anglers with revolutionising insights about their lure's journey underwater. Underwater is where all the action is and it’s like we ...

A new stage show at SeaWorld Orlando takes to the air to present underwater adventures. “A’lure, the Call of the Ocean” features a ton of tumbling and aerial maneuvers in its story of a fisherman who ...

We may earn revenue from the products available on this page and participate in affiliate programs. Learn more › What is a jig? Well, depending on who you’re talking to a jig could be anything from a ...

One of the earliest bass baits I remember, both slightly bewildered by but also fascinated with, was the flipping jig. As a teenager I would eagerly read magazine copy on this lead and rubber lure, ...

There’s something about flipping, pitching, dragging, swimming, and casting a jig that screams bass fishing. And there’s a good chance that even as you’re reading this, you can recall the thump of the ...