Nike to Post Worst Sales Drop 5 Years on Stagnant Demand
The shoe company has run into a slump, but a partnership with Kim Kardashian could be a step towards a turnaround.
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Nike’s revival: A tie-up with Kim Kardashian’s Skims label might just do it
Last week, Nike’s new CEO Elliott Hill announced a partnership with Kim Kardashian’s Skims clothing ... the first time in almost 30 years with an ad featuring a roster of female athletes ...
Nike faces steepest revenue drop in 5 years as consumer spending slows down
Downloads of Nike mobile apps for the quarter were down 35% from a year earlier, and foot traffic at Nike stores was down 11% ...
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Despite Big Marketing Moves, Nike's Revenues Have Slid 9%
Nike's Q3 2025 year revenue, down 9% year-over-year. Revenues for the flagship Nike brand were down 9% to $10.9 billion. $6.2 ...
Buying your Nike shoes online is getting a lot more expensive
Nike is shifting to a fuller-price online model for its online store, cutting discounts and promotions.
Nike to post worst revenue fall in 5 years on stagnant demand
Nike is expected to post its steepest revenue decline in nearly five years in its quarterly results on Thursday, as its new ...
Nike's Sales Take a Hit as Consumers Shift Away from Expensive Sneakers, Apparel
Nike's sales drop as consumers shift away from pricey sneakers and apparel, prompting a major turnaround strategy.
Nike expects sales will plunge in current quarter as it faces tariffs, sliding consumer confidence
Nike will report fiscal third-quarter earnings after the bell on Thursday as the company tries to execute a turnaround under ...
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Nike’s sales are tumbling
New York (CNN) — Nike is in a major slump. The company’s global sales dropped 9% last quarter, including a 17% drop in China, Nike said Thursday. In North America, Nike’s largest market, sales dropped ...