Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

In an industry that thrives on constant reinvention, a mischievous, elvish toy called Labubu is quickly becoming fashion’s ...

Pop Mart founder and CEO Wang Ning became one of the 10 richest billionaires in China by net worth riding on the Labubu mania ...

The first CRYBABY pop-up in Hong Kong, CRYBABY PLAYGROUND, is coming to Festival Walk with cute installations and exclusive merch.

The much-loved Chinese soft toys have been linked with a dark conspiracy theory that has started a trend of owners burning their toys ...

Every time she spots a plastic toy phone — the kind that blares Dhoom Machale at the press of a button — 21-year-old Stuti ...

The Internet is busy drawing parallels between a Mesopotamian demon and Labubu, the quirky, wide-eyed collectible figurines ...