The Internet is busy drawing parallels between a Mesopotamian demon and Labubu, the quirky, wide-eyed collectible figurines ...

The much-loved Chinese soft toys have been linked with a dark conspiracy theory that has started a trend of owners burning their toys ...

Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

These characters from Kasing Lung's 'The Monsters' share similarities but are subtly different. Read our Labubu vs Zimomo guide to spot them.