Today, SEGA CORPORATION and the International Olympic Committee (IOC), the guardian of the Olympic Games and the leader of the Olympic Movement, announced a new multi-year agreement celebrating the ...

If you’ve not yet heard producer/artist/DJ REZZ’s music, today is the day. Her work is unlike anything you’ve ever heard, or likely ever will. Simultaneously introspective yet emotive, REZZ’s midtempo ...

Sonic at the Olympic Games. Certainly has a nice ring to it, wouldn't you say? Well, it just might be a reality as the Blue Blur seals a deal with the International Olympic Committee, resulting in a ...

The torch lighting ceremony for the 15th National Games and National Paralympic & Special Olympic Games took place in #Guangzhou, South China's Guangdong Province on Thursday. Notably, the "source ...

Sega and the International Olympic Committee (IOC) have announced a new multi-year licensing deal. The partnership will see both firms launch a "co-branded merchandising programme" featuring Sonic the ...

The first look at the upcoming “Five Rings” collaboration was unveiled Tuesday, Oct. 7, 2025, with artwork featuring Sonic alongside the Olympic symbol. A full ...

Look for Sonic the Hedgehog, the bright blue video game character that’s starred in three movies, to start showing up on Olympic merchandise. The International Olympic Committee just announced a new ...

Sonic the Hedgehog The Mario Kart World shade couldn't be any more obvious as Sega tells you to "leave the open road behind" and play Sonic Racing: CrossWorlds in a throwback to the '90s console wars ...

SEGA and the IOC’s main ambition is to launch a complete collection of products related to this collaboration in 2026. To achieve this, both organizations are actively seeking key partners who wish to ...

TOKYO--(BUSINESS WIRE)--Today, SEGA CORPORATION and the International Olympic Committee (IOC), the guardian of the Olympic Games and the leader of the Olympic Movement, announced a new multi-year ...

Sonic the Hedgehog isn’t quite done with the Olympics, as Sega and the International Olympics Committee (IOC) have inked a new multi-year licensing deal. This collaboration will kick off with “Five ...