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If you buy something, we may earn an affiliate commission. Scroll on to see the best perfume trends of 2025 and shop our editors’ picks. Plum isn’t the only fruit getting its flowers this year.

Got a thing for figs? Love some patchouli? (Us too). Well, these are the notes you want to look out for when hunting down your next perfume purchase. Nope, this isn’t a sneaky plug for Ancestry ...

We're going to start this dive into Zara perfume 'smell-a-like's with a disclaimer. We aren't dupe-crazy here at Cosmo. While we do love a genuine, affordable option that is *just like* an ...

Some of the biggest boutique fragrance brands have already jumped lept on the trend, most recently It-girl favourite brand Merit Beauty with their highly anticipated launch into perfume. The brands ...

“Woody fragrances have depth, richness, and are more [inherently] masculine,” says Leila Zagwolsky, co-founder and CEO of the perfume discovery platform Luxury Scent Box (LUXSB). Aromatic and ...

FYI, an eau de toilette (EDT), by definition, won’t last as long as an eau de parfum (EDP) because the concentration of perfume oil to alcohol/water is lower. And it's worth noting that scents are ...