Ashley Kouns was in awe of her grandma's medicine cabinet which included some unusual items dating back as far as 1948.

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

Let's celebrate National Fragrance Day with these highly underrated perfumes that shoppers (and this editor) can't get enough ...

Four Black perfumers from different walks of life share their passion for scent and how it enriches their personal self-care rituals.

Two men from Columbus, Ohio, face felony charges for stealing over $300 in fragrances from an Alton Ulta Beauty store.

The success of Obsession led Calvin Klein to create Eternity, which came out in August 1988. The brand spent $18 million to ...

In many ways, Evereden is filling an important gap in the market for age-appropriate beauty products for young girls. It’s a ...

The celeb lifestyle influencer space is getting mighty crowded, and Goop founder/Oscar winner Gwyneth Paltrow just revealed ...

One Cosmo editor says: "I've been keeping this in my bag to layer with practically every scent I own since the weather started to get a bit warmer and I wanna smell spring-y. The compliments have been ...

In the world of PerfumeTok, Delina went viral with 105.6 million posts for its fruity floral fragrance that wraps skin in ...

Fast Company's 2025 list of the most innovative companies in beauty includes L'Oréal, Vacation, Megababe, E.l.f. Beauty, and ...

Here are the top four concealers that women over 40 should consider adding to their beauty regimen. **Available on Amazon:** ...