The tool aims to demonstrate how television advertising can enhance marketing performance across channels, including search, ...

When Chinese actress Fan Bingbing was appointed as Melaka’s tourism friendship ambassador in August, and subsequently ...

Another day, another upfront. Another company explaining why its ad stack is the only ad stack in town, why it has the ...

In the digital world, platforms own the pipes, but trust owns the relationship. The question of who really owns the audience has become urgent as brands work inside ecosystems where algorithms decide ...

Leaders from platforms discuss ways for brands to enable seamless integration and bridge the gap between advanced tooling and ...

Alongside the fragmentation of ad channels, the pharma ad space is receiving significant regulatory attention. The FDA has ...

As a content marketer, you probably have no shortage of ideas. The problem is figuring out which ones are actually worth ...

Here’s the good news: SaaS (Software as a Service) offers restaurants an affordable solution. Unlike legacy systems, modern SaaS tools provide commission-free online ordering and much more. This post ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

Tony Tjan has spent more than 15 years leading MiniLuxe, a purpose-driven beauty brand pioneering clean, ethical and ...