The Baysox are leaning into the situation for a good cause. “If we’re going to go viral, let’s make it count!” the team wrote ...

Grand Rapids applied for — and was denied — an exemption for its 'Thunderhawks' mascot, and has pushed back against what it ...

A minor-league baseball team has debuted its new alternate logo, and it is generating plenty of attention, though maybe not for the greatest reason. The ...

The uniforms feature the controversial pearl-in-oyster-in-glove logo on a sleeve patch which were being sold online Friday ...

The Portland Bangers, a new USL League Two men’s soccer team, will debut this summer. In soccer, a “banger” is a powerful, ...

More marketers are leaning into the rising popularity of women’s sports. This collection of the best recent sports marketing ...

The New York Rangers unveiled their Centennial Year logo on Thursday, officially kicking off celebrations for the franchise’s ...

After the finish line, though, it's time for some cool, comfortable and fashion-forward threads. Soon available: An all-American look, with a vintage, mountain vibe.

Recent filings in the U.S. Patent and Trademark Office create intrigue as Utah's NHL team gets closer to revealing a ...