With its “Sofitel Encounters” video series, the luxury brand joins other hotel players using the social media platform to ...

The Last Dance” has proven studios that treat TikTok as a core marketing channel can drive audience interaction and brand ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will ...

The popular video app, which could be banned in the United States next month if it is not sold to a non-Chinese owner, is ...

With a national ban increasingly unlikely, let’s reflect on how the app both sparks joy among users and raises mental health ...

The Department of Trade and Industry (DTI) and TikTok Shop on Friday signed a memorandum of understanding (MOU) to equip ...

A TikTok executive responsible for its core advertising business is stepping aside as part of a reorganization, the latest ...

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok ...

Blake Chandlee, who oversaw advertising sales and marketing globally, is moving to an advisory role. Read more at ...

Blake Chandlee, TikTok's President of Global Business Solutions overseeing advertising sales and marketing, will step down ...