From delicious foods to high-quality beauty brands and everything in between, here are amazing Asian-owned businesses to shop and support now (and always).

Asian beautypreneurs, if you will, have put practices like double-cleansing and hair-oiling on the map, and the brands are often affordable, unique, and accessible.

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These 20 Asian-Owned Brands Are Changing the Fashion Game. Aaand there goes my monthly clothing budget. By Hannah Oh and Lauren Adhav Published: May 19, 2025. Sandy Liang/Instagram, PH5/Instagram.

Celebrate your heritage in a space that is too often all-white, invest in products made for you and give back to South Asian-owned brands at the same time: Talk about a win on all counts. 1.

Here, a primer on some of our favorite Asian, South Asian, and Pacific Islander-owned brands from around the world to know and shop—now, and always. Commission.

PETALING JAYA: Just as the sun rises in the east, casting a golden hue, Asian brands are set to do the same, illuminating a path steeped in history, culture, and unparalleled resilience.