Mattel and Hasbro may be forced to raise prices if President Donald Trump’s 20% tariffs on imports from China remain in place ...

Roughly 60% of Hasbro’s revenue already comes from people ages 13 and over, The Wall Street Journal reports, a demographic that’s become central to the toy giant’s turnaround plan.

Barbie was a huge success thanks to the vision and talents of people like Margot Robbie and Greta Gerwig, and it could point ...

Longtime fans of Barbie, whether young or old, are now able to relive their favorite films. The official Barbie YouTube ...

She's beloved by kids, even if they chop her hair, color her face and tear off her head. She's Barbie: The doll that's ...

The Margot Robbie-led Barbie movie is a smash hit, and its take on Barbieland is filled with colorful Barbies and Kens made ...

BestReviews is reader-supported and may earn an affiliate commission. Details. Thousands of toys were showcased at the Toy ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Barbie dolls may have changed dramatically over the decades but there’s little doubt they were at their most extravagent 40 ...

These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

Are the friendship Barbie dolls for sale? No, the eight Role Model Dolls were created one-of-a-kind for each of the women. They are not for sale. Greta Cross is a national trending reporter at USA ...

The iconic Black Barbie celebrates nearly half a century of representation this month with a tribute that's making waves ...