It’s the end of an era at the House of Medusa—and the start of a new one. On Thursday, Versace announced that Donatella Versace, the pure embodiment of the brand’s va-va-voom glamor, is stepping down as creative director after nearly three decades.

Italian luxury house Versace has named its successor to Donatella Versace, who is stepping down as chief creative officer, a role that she has held since 1997.

The platinum blonde fixture of Italian fashion, who turns 70 in May, will be succeeded by Miu Miu’s design director Dario Vitale in what some industry insiders see as a prelude to an upcoming acquisition of Versace by its larger rival Prada, which also owns Miu Miu.