It’s the end of an era at the House of Medusa—and the start of a new one. On Thursday, Versace announced that Donatella Versace, the pure embodiment of the brand’s va-va-voom glamor, is stepping down as creative director after nearly three decades.

The development brings to an end the family control over the creative direction of Versace, a brand beloved of jet-setters and famous for its showy, skin-baring looks and Medusa logo.

Italian luxury house Versace has named its successor to Donatella Versace, who is stepping down as chief creative officer, a role that she has held since 1997.