While there was interest in how xAI's AI capabilities might integrate with X's user base—reported to be over 600 million active users—no merger between the two companies was publicized.Musk was vocal about the potential for AI to enhance user experiences on social media platforms.

Elon Musk has sold social media site X to his own xAI artificial intelligence company in a $33 billion all-stock deal, the billionaire announced on Friday. Both companies are privately held, which means they are not required to disclose their finances to the public.

The merger will “combine the data, models, compute, distribution and talent” of the two companies, according to Elon Musk. In particular, Grok AI is expected to expand on X.