Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign ...

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Microsoft Advertising has shown off new ad formats that insert massive ads right into Copilot, alongside pilot programs to ...

Sony Music has sued the University of Southern California in New York federal court for allegedly using more than 170 of the label's songs in videos promoting the school's athletics program without ...

A new report shows consumers place higher trust in AI-generated search results than paid advertising, signaling a major shift ...

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Alphabet's YouTube on Wednesday rolled out a $7.99 monthly subscription service that is ad-free for most videos, except music ...

For a long time I've resisted taking the plunge into yet another subscription with YouTube Premium for $13.99 a month, ...

Google expanded Vehicle ads to include RVs and campers, allowing dealerships to reach potential buyers through targeted ...