The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

The crime thriller, which stars the "Euphoria" actress, Paul Walter Hauser and singer Halsey, bombed after debuting in 1,100 ...

Did WNBA star Angel Reese call for a boycott of American Eagle over their jeans ad with Sydney Sweeney? No, that's not true: ...

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

According to Benzinga Pro, American Eagle Outfitters's peer group average for short interest as a percentage of float is ...

And sometimes it's an unexpected catalyst that sends a stock off to the races. One stock that I'm watching closely right now ...

The U.S. Mint is incorporating laser engraving into its die production process, with a sunburst privy-marked Proof 2025-W ...

They were almost paralyzed by their body positivity movement and were cautious about coming across too sexy,” according to retail analyst Gabriella Santaniello, who heads up A-Line Partners.

Sydney Sweeney’s American Eagle ad might have affected the results of her indie film Americana. But is that true?