Google, the incumbent leader in the search market, is not taking this challenge lightly. The tech giant has swiftly introduced an 'AI mode' on its search page to retain its vast user base.

An Apple executive said during an antitrust case that the company was 'actively looking at' reshaping its browser.

Google is once again crossing the great divide between rival tech giants, at least with artificial intelligence. The company ...

Google unveiled a new Gemini AI feature for Google Search that users will actually appreciate: Here's how Simplify works.

Apple's plan to revamp its Safari web browser by adding AI-powered search options is a big blow to Google, whose shares tumbled as the move could strike at the heart of its lucrative search ...

Apple’s AI efforts haven’t made the same kind of impact as Google’s Gemini, Microsoft Copilot, or OpenAI’s ChatGPT. The ...

Google is reportedly now placing ads for travel companies within the search results of some generative AI search engines.

Apple executive Eddy Cue said the iPhone maker is “actively looking at” adding AI as an alternative to search. What this ...

Apple is exploring AI-driven search engines in Safari, challenging Google's dominance. Eddy Cue testified about a decline in ...

Artificial intelligence, automation and robotics are disrupting virtually every industry. In recent years, the world has gotten a firsthand look at remarkable advances in AI ...

Google has announced the global beta rollout of AI Max for Search Campaigns, an upgrade to its Search Ads platform that ...

Samsung recently announced that it was attempting to bring the Google Gemini side button shortcut to Galaxy A devices.