It’s easy to make fun of Goop. But as biographer Amy Odell discovered, Gwyneth Paltrow is an innovator who mastered the Attention Economy.

Throughout the book, the author shows that Paltrow has never known any version of “normal” — she was on her first film set ...

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

Hollywood stars help IT firm stung by Coldplay concert PR crisis.

Gwyneth: The Biography” is a satisfying read about the pioneering and polarizing actor and business woman, the AP’s Mae ...

Maximum Effort created the video in which Gwyneth Paltrow acts as a temporary spokesperson for Astronomer, the tech company ...

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...