Meghan Markle’s new logo for her brand, As Ever, was chosen because of its links to the duchess’ relationship with Prince ...

Meghan Markle has renamed her company As Ever after the previous title, American Riviera Orchard, limited her to selling ...

Meghan Markle could face legal charges as the logo for her new brand As Ever (formerly known American Riviera Orchard) ...

Shortly after sharing her major update, Meghan started following one new account on Instagram, having previously not followed ...

WE all love a dupe, especially when it lets you smell expensive on a budget. From mimicking the scent to its lasting power, a ...

Eamonn Holmes hit out at Meghan Markle's previous name for her lifestyle company, as she has been forced to rebrand once ...

Bringing together two entities famous in their own right, fashion tie-ups are a tool for introducing brands to new audiences.

In an Instagram video posted ahead of her upcoming Netflix series, the Duchess of Sussex announced her brand’s new name and ...

Meghan Markle, the wife of Prince Harry, made a name switch to her lifestyle brand weeks ahead of the launch of her delayed Netflix series.

American Riviera [Orchard], that sounds like such a great name," the Duchess of Sussex said of the change. "It’s my neighborhood. It’s a nickname for Santa Barbara. But it limited me." ...

Meghan Markle's new brand logo is loaded with symbolism. Inside the deeper meaning of what the Duchess of Sussex chose for the As Ever crest.

Meghan Markle has unveiled her new lifestyle brand, As Ever, alongside a fresh website and logo featuring a tribute to her ...