Our Advertising Week Europe 2025 Shortlist represents a diverse group of visionaries who are shaping the future of marketing, media and culture. From launching groundbreaking organizations to driving ...

Remember when you could binge-watch an entire season of a show in one sitting, only guilted off the couch by the “are you still watching?” prompt? Netflix, the king of binge, started it all with House ...

Media buyers face a constant barrage of decisions regarding inventory, partners, formats, budgets, and more—choices that ultimately come to define brands and their relationships with customers. But in ...

Keeping in touch with former colleagues is a great practice for any marketer, as success in advertising is often based on not only what you know, but who you know. Within the last five years or so, ...

“A parent is someone who carries pictures where their money used to be.” Few parents would disagree with this sentiment, especially considering that the cost of raising a child to 18 is now nudging ...

For decades, media selection was understood as a natural extension of audience targeting. Advertisers didn’t just focus on who they wanted to reach—they considered where their message would appear.

Google’s rollout of Search Generative Experience (SGE) back in Spring 2024 seemed poised to shake up the world of paid search for brands. While the impact has been relatively minimal so far, that ...

Marketers have an undeniable tendency to chase the shiny new object. The latest social media platform, the most advanced AI-driven ad tech, and the buzziest experiential campaign—all are irresistible.

While giving me a tutorial on her exponentially expanding collection of skincare products, my nine-year-old niece informed me that she needs to start using Alpha Hydroxy Acid on her face. She now ...

Are you flustered by the lack of business growth you are experiencing? Do you feel like your promotional efforts are not getting noticed? Are you struggling to generate leads for your B2B business?

The first month of 2025 set a clear tone for the year ahead. At CES, the focus was on AI-powered personalization, immersive experiences, and the intersection of content, commerce, and advertising.

Today’s consumer, more informed than ever, isn’t shopping for new products like they were a few years ago. Email, ads, TV, and mail no longer account for all the product discovery opportunities ...