Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

In this article, we explore how established brands are applying CRO tactics and what marketers can learn from their example.

Social Trends Quarterly curates the latest trends, developments and statistics in social media. Each edition acts as a guide to what’s happening now in social media, and what you should be keeping an ...

Abi Hough is a consultant UX Research Analyst and Writer with over two decades of hands-on experience shaping accessible, high-performing digital products. She’s led hundreds of research studies ...

Improving customer retention benefits businesses – but despite this, few organisations seem to have mastered the art of keeping a customer. Brands obsess over metrics, tracking clicks, churn rates… ...