Career Development - Are most Fortune 500 C-suite executives internal or external hires? What is their average job tenure?

B2B marketers have many business partnerships—with intermediaries, customers, and others. And, as a B2B marketer, you'll often be looking to establish close relationships with your partners. After all ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Solving the problem of capturing and analyzing "dark data" is the business problem of the century, especially for CMOs who are increasingly accountable for generating revenue and improving business ...

Data is more than just information. In the age of analytics-as-a-service, it's a valuable asset. The Big Data and analytics market has a value of $274 billion globally. A significant part of that ...