From Nestlé’s CEO talking about the need to have the “best marketers in the industry” to the transformative power of ...

Visit Florida’s CMO Brett Laiken takes his cues from lifestyle brands rather than rivals when it comes to positioning the ...

More than a fifth (22.8%) of marketing leaders expect to make cuts in the next three months, according to exclusive IPA ...

There is of course a big social element. By coordinating quit attempts and getting people to give up at the same time, ...

The meditation and mental health app has grown its B2B offering rapidly, which has required a different way of measuring impact.

Are you an advocate of the crisp sandwich, or does the thought of mixing crunchy and soft textures make you feel just a bit nauseous? Walkers believes there’s a debate to be had, and in tapping into ...

As payments provider Yaspa looks to take its brand on an “organic evolution”, CMO Kate Marsden explains why working closely ...

In the latest episode, we discuss what new IPA research tells us about influencer ROI and its role in a “potent modern media ...

New consumer research shows TikTok is a hotbed for brand discovery – find out how your brand can get in on the act. During lockdown, TikTok skyrocketed in popularity and was estimated to reach an eye ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

In her first column for Marketing Week, Ehrenberg-Bass’s Jenni Romaniuk, illustrates the impact of trying to integrate ...

Marketing leaders and a CFO explain how to drive investment during the budgeting process in the latest episode of The Lowdown ...