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As marketing mixes evolve, experimenting with audio and video is becoming increasingly essential. By doing so, Expedia’s head ...
CEO Brian Chesky says a paid membership scheme like Amazon Prime would be more “compelling” for the travel brand than a ...
With more platforms, screens and acronyms to know, marketers are having to adapt how they advertise across the fragmented AV ...
A magazine ad for the oat company has landed in the top 1% of all UK ads for “credibility”, making it the most effective ad ...
McDonald’s saw its sales fall in the UK in the first quarter of 2025, with the company’s CEO stating that the business is ...
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