McDonald’s saw its sales fall in the UK in the first quarter of 2025, with the company’s CEO stating that the business is ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...

Rather than retreating from dealing with climate issues, brands should realise the opportunity to lead in this space and ...

CEO Mark Zuckerberg claims AI will help make advertising a “meaningfully larger share of global GDP” than it is today.

After winning the Premier League last Sunday, Liverpool FC’s senior vice-president of digital says the work for marketing is ...

Three quarters of marketers say colleagues undervalue marketing strategy. Don’t take this lying down, take a strategic ...

Marketers are no strangers to rebrands - so why has the change from Twitter to X being so contentious in the marketing ...

A magazine ad for the oat company has landed in the top 1% of all UK ads for “credibility”, making it the most effective ad ...

In the top 1% of charity adverts ever tested by System1, the World Wildlife Fund is backing its out-of-home approach to bring ...

Rather than leaning into its global or American status, Coca-Cola is seeking to emphasise its brands’ “localness” as ...

UK advertising spend increased 10.4% to £42.6bn in 2024, largely driven by online display and search, according to the ...

The CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a better job” ...