A couple of weeks ago, American Eagle launched a new ad campaign for its blue jeans line that featured actress Sydney Sweeney ...

The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.

Sydney Sweeney’s latest film was not a financial success following harsh criticism over her American Eagle advertisement.

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

Three weeks after the release of her American Eagle denim campaign, which caused some controversy, Sydney Sweeney leaned into ...

The crime thriller, which stars the "Euphoria" actress, Paul Walter Hauser and singer Halsey, bombed after debuting in 1,100 ...

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Actress Sydney Sweeney has dominated headlines in recent weeks amid her partnership with American Eagle, which has emerged as ...

Experts say that American Eagle's response to the outrage over its campaign featuring the "Euphoria" actor tells us a lot ...

Americana, which debuted nationwide in over 1,100 theaters last week, recorded a poor opening weekend at the box office, per ...

Experts weigh in on where the 27-year-old actress goes after being at the center of the storm involving an American Eagle jeans campaign that had everyone from Donald Trump to Lizzo sharing hot takes.