As Chief Marketing and Customer Experience Officer, Tariq Hassan leads all marketing efforts—including digital, media, CRM, brand content and engagement, consumer insights, and menu strategy—to create holistic, compelling brand experiences for customers of the nearly 14,000 McDonald’s restaurants in the U.S.

Feb 4, 2025 · Tariq Hassan has been hired as USA’s Chief Marketing and Digital Customer Experience Officer for McDonald’s USA. Here are five quick facts about him! 1. He believes that diversity is not a strategy but a value that starts with bringing one’s authentic self to work.

Jan 27, 2025 · Shortly after the holidays, Tariq Hassan, our Chief Marketing and Customer Experience Officer, shared with me that after much reflection, he had come to the conclusion that now is the right time for him to step aside from his role at McDonald’s. It was clear it was not a choice he made lightly.

Jan 28, 2025 · Tariq Hassan, who spearheaded many of the marketing initiatives that helped McDonald’s U.S. sales thrive for much of the post-pandemic environment, is leaving the company, the fast-food giant said on Monday.

McDonald’s USA has announced a significant transition in its marketing leadership. Tariq Hassan, the Chief Marketing and Customer Experience Officer, will be stepping down after a successful tenure at the helm of McDonald’s marketing strategy.

Feb 12, 2023 · Tariq Hassan is the Chief Marketing and CX Officer of McDonald’s USA. He’s spent much of his career building iconic brands such as Petco, Bank of America, and HP.

Get to know Tariq Hassan and his career prior to being Chief Marketing and Digital Customer Experience Officer, McDonald’s USA

Jun 20, 2024 · Hassan is responsible for the breadth of McDonald's U.S. marketing portfolio, overseeing the digital, media, CRM, brand content and engagement, consumer insights, and menu...

Chief marketing officer Tariq Hassan has left McDonald’s. On Monday, McDonald’s USA president Joe Erlinger posted a letter on the company’s website which revealed that Hassan had resigned from...