Dec 24, 2025 · While Coca-Cola does claim it played a "big role in shaping the jolly character we know today," the company doesn't claim to have invented Santa or his red attire.

In the early 1950s, The Coca-Cola Company took Santa to new heights by launching “Operation Santa Drop.” The stunt used an aerial mission of Santa Claus to deliver 50,000 bottles of Coca …

In 1942, Coca‑Cola introduced "Sprite Boy," a character who appeared with Santa Claus in Coca‑Cola advertising throughout the 1940s and 1950s. Sprite Boy, who was also created by …

Jun 9, 2025 · Each Christmas season, a familiar story resurfaces: Coca-Cola invented the modern Santa Claus. The image of a cheerful, red-suited, white-bearded Santa has become …

Before 1931, there were many different depictions of Santa Claus around the world, including a tall gaunt man and an elf —there was even a scary Claus. But in 1931, Coca‑Cola …

In the early 1920s, the Christmas season was a period of low sales for Coca-Cola. Seeking a marketing opportunity to boost consumption during this time, the company began advertising at...

Nov 19, 2024 · Beyond its role as a global beverage icon, Coca-Cola played an instrumental role in shaping one of the most beloved holiday figures: the modern depiction of Santa Claus. The …

By reimagining Santa Claus as softer and promoting him through widespread advertising, Coca-Cola gained the year-round appeal it sought. Sunblom would continue to illustrate Santa for …

Mar 24, 2025 · Through their unwavering partnership with Santa Claus, Coca-Cola has not only shaped the modern perception of this iconic Christmas figure, but they have also cemented …

Dec 9, 2025 · Coca-Cola’s advertising team, seeking ways to improve winter sales, hired Haddon Sundblom to create the soda company’s image of the jolly old elf. His illustrations – stretching …