What Is Flywheel Marketing? Flywheel Marketing In A Nutshell - FourWeekMBA
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What Is Flywheel Marketing? Flywheel Marketing In A Nutshell - FourWeekMBA
Flywheel marketing was first introduced in 2001 by Good to Great author Jim Collins, who likened the strategy to a flywheel. For those unaware, a flywheel is a mechanical device designed to store rotational energy in an efficient way. It can be difficult to spin at first, but once momentum is built, the flywheel can perpetuate its own motion ...
Jan 16, 2024
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