Don't let the TikTok feed fool you. Gen Z values email for everything from career communication to getting the best brand promotions. But capturing their attention may take a specific strategy. This article explores how the newest generation engages with email, revealing some key takeaways for your brand: ✅ Emails must be mobile optimized, visually engaging, and highly personalized. ✅ Authenticity and transparency are non negotiable for building their trust. ✅ Strategic timing and frequency are
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