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Searching for summer vacation flight deals or new yoga pants? Don’t be surprised when all those ads show up and follow you around. Advertisers track you by following your digital fingerprint, which is a sophisticated way for content owners and advertisers to monitor your online activity. All it takes is one visit to their sites, and they essentially have you uniquely tagged, where they can follow your web traffic and begin putting together a profile of who you are and what you would most likely

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